Groupon copywriting: Fist of Detroit Apparel

Groupon.com

December 25, 2011

$48 for Detroit-Themed Track Jacket and Long-Sleeved Thermal Shirt from Fist of Detroit Apparel ($96 Value)

Shopping for clothing can be like finding a needle in a haystack: even when you think you’ve found what you’re looking for, you’ve actually only found a really shiny piece of hay. Today’s Groupon tilts the odds of a successful fashion quest in your favor: for $48, you get a track jacket and a long-sleeved thermal shirt from Fist of Detroit Apparel (a $96 value).

Fist of Detroit’s urban apparel celebrates the city’s 8,000-pound sculpture of boxer Joe Louis’s fist and the fighting spirit the piece represents. Today’s Groupon outfits buyers in a unisex La Brea track jacket and a thermal shirt comfier than slippers lined with warm, fuzzy compliments. Available in red, black, or navy, the jacket swathes bodies in 100% combed ring-spun cotton, contrast piping, side-welt pockets, and an easy-to-locate center-front zipper. The garment has been preshrunk and prelaundered, preventing it from sizing down in the dryer or painting rainbows on skivvies in the washing machine. The long-sleeved thermal hugs physiques with a 60/40 cotton-poly blend trimmed with contrast reverse coverstitch on the neck, sleeves, and bottom hem.

With a waffle-weave knit in sun-luring navy or black, the shirt helps lock in heat on cold winter days. A fist graphic with a choice of two statements—the city motto in Latin graffiti or a saucy “This is what we do”—emblazons the front of each jacket and shirt, inspiring wearers to flaunt their Detroit pride and sucker-punch the mayors of rival cities.

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