UW Journey is a new smartphone app UW HELP developed and launched in 2017. It helps high school students discover which University of Wisconsin campuses fit them best using criteria such as fields of study that interest them most, student organizations they hope to join, and their preferred distance from Mom and Dad.
I wrote the copy for the app and its sister website, which gives users a similar experience from a computer. I also created copy to market this new resource, including blog posts and press releases.